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Wednesday, September 17, 2014, 3:47 AM Jackson Hole, Wyoming About ThoughtShaker

09.10.14 Experience the power of a bookbook

By Thoughtshaker Folks

Last week — just before the launch of Apple's iPhone 6 — Ikea cleverly launched their own video parody of Apple's incredibly predictable brand language... "At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas."

The BookBook, as Ikea calls it, is a refreshingly fun look at an old school medium (print) and how silly our obsession with expensive electronic devices that do little more than mimic the experience readily available at our parents' home library.




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