While many may think of snow as little more than a powdery ephemeral playground, for some each snowflake holds much more significance than just frozen water. Generations, a short film presented by The North Face, discusses climate change through the perspectives of those for whom snowy winters have a deeper personal significance. Going beyond charts and numbers, Generations humanizes the debate on climate change by exploring the delicateness of winter and the intrinsic value of snow to people across generations and cultures.

The original idea for Generations was suggested by outdoor manufacturer The North Face in a desire to produce a more potent call-to-action over the climate crisis. Teaming up with professional athlete and founder of the non-profit group Protect Our Winters (POW) Jeremy Jones, and action-sports filmmakers Teton Gravity Research, the resulting film poignantly captures cultural and personal responses from those to whom mountains and snow represent an irreplaceable way of life.

Jeremy Jones said of the film, “As a professional snowboarder I felt a real need for the debate on global warming to be humanized. It’s my hope that this film draws awareness and action toward a subject that holds dire consequences for an entire culture and sport.”

Teton Gravity Research Co-Founder and film producer Steve Jones also commented, “We constantly do our best to draw attention to issues that are important to our audience and the sports we love. Currently, there is no bigger threat to winter sports than climate change—doing this film with POW and TNF was an amazing opportunity.”

Generations is presented by The North Face and produced by action-sport filmmakers Teton Gravity Research in partnership with the non-profit group Protect Our Winters (POW).