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Check out this two-page spread on page 34 of May's WIRED Magazine: ad by the magazine industry on behalf of the magazine industry in a magazine. They eloquently nail the message: Print has a place, now and forever. The ad claims magazines simply offer a different experience—that the visceral quality of print media will endeavor. And although pundits would like to cast these two mediums as enemies, they are actually claiming print and digital are complementary. Love the ad, the copy and the collaboration. Kudos.
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