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Monday, May 21, 2012, 8:29 PM Jackson Hole, Wyoming About ThoughtShaker

05.18.11 Kronicle

By Chris D. 2 comments
HOL - 2

It's about time.

Backcountry snowboarding is blowing up. Once dominated by skiers, snowboarders are finding inspiration in the backcountry and are building better and better tools to take them there. Just look at the crazy success of JONES Snowboards after their first season. Close to sold out on pre-orders alone.
So after watching magazine after magazine fold in the last few years, it's refreshing to see a highend glossy rag emerge from the wreckage. It also seemingly supports the idea that well-done niche magazines hold a much stronger value proposition than flash-in-the-pan news outlets. It is an experience people seek. And although the internet provides our IV-drip of instant gratification, there is and always will be a place for beautiful art direction inlaid with passionate narratives to be slowly consumed on an overstuffed couch next to a crackling wood fire.
HOL - 1

For Immediate release:

HOL Publications launches Kronicle - Backcountry Snowboarding Magazine

5/18/2011 - Backcountry snowboarding has arrived. And Height of Land Publications (HOL), publisher of Alpinist, Backcountry and Telemark Skier Magazines is pleased to announce the launch of Kronicle, a first-of-its-kind magazine dedicated exclusively to backcountry snowboarding.

Based out of Crested Butte, Colorado and Jeffersonville, Vermont, Kronicle will feature stories and images of the people, places and culture of backcountry riding: West, East and around the world. It will also cover the skills and gear riders need to travel farther, safer. Each issue brims with stoke and substance, packaged in a clean, aesthetic print format.

HOL has tapped Mike Horn, longtime Backcountry Magazine snowboard editor, as Kronicle’s editor in chief. “The growth in backcountry snowboarding demanded that we launch Kronicle,” C.B.-based Horn explains. “Splitboarding is going off, and more riders than ever are exploring backcountry terrain. Kronicle will highlight all the great things about riding bc, while building a knowledgebase and skill guide for having fun out there and coming back to ride another day. We look forward to working with some of the sharpest and most creative people in snowboarding to develop this content, and the publication as a whole.”

Lisa Branner, co-owner of Venture Snowboards, says the timing is ripe for Kronicle: “Interest in backcountry riding is spreading like wildfire, and it’s high time for a publication that caters to the needs of this audience—not only to educate newcomers but also to keep experienced backcountry riders stoked. Who better for the job than the folks at Backcountry Magazine? They’ve been dedicated to this core audience for years and have the track record, experience, and passion to do it right.”

Kronicle goes live on newsstands this fall, and will grow to four times annual next year.

2 comments Comments are closed.

  • samh said on May 19, 2011 at 9:31 AM

    I currently have two magazine subscriptions to my name - both from Height of Land. You should offer a package deal, buy two get one free!

  • Kyle Miller said on May 21, 2011 at 3:50 PM

    This is rad. I am proud to be a part of this culture which just so happens to be blowing up!