When the iPhone 4s was announced nearly 2 month ago, there was a collective sigh of disappointment, fueled by the fact that it was NOT the iPhone 5 (not to mention - it looks identical to the iPhone 4). However, in the time since the release, I think consumer opinion has turned around—especially as people began playing with the improved optical capabilities of the phone. Which begs a bigger question: in 5 years, will there be any market at all for basic point-and-shoot cameras or Flip-styled video cams if cell phones continue improving at this rate? It's a good question, and frankly, I don't think basic consumer electronics will be able to compete with another device (often the same price or cheaper) that also comes with internet browsing, email, text, phone, an endless selection of apps, games, and GPS. People said the Canon 7D represented the democratization of high end video to the masses. Well, now it's the iPhone 4s' turn.

The above short film was shot 100% with the iPhone 4s on full 1080p HD resolution. The below video is shot comparing iPhone 4S ($199) vs. the Canon 5D Mark II ($3,625 w/ basic lens); using a special rig to film side-by-side, trying to match exposure, shutter speed, frame rate, and picture style.

Behind the scenes w/ Framed