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This weekend, most of us will participate in the pomp and circumstance known as the SuperBowl. With well over 100 Million people sitting in front of their televisions for 4 hours, the SuperBowl is well known as the largest single advertising vehicle in North America. Unlike Google or Facebook (who have more viewers, but fractional ad viewership), the you don't have a choice with which ads you get during the SuperBowl — everyone has to watch the same thing. Hence, we're really the ones being sold and the advertisers want to know exactly what they're buying.
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