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Mom's top role will always be to make us hot soup when we're sick and tell us we're special, talented and unique (when we're not). However, it is well known that Mom also holds the family purse-strings when it comes to consumer spending and provides a powerful influence over the family's exposure to popular culture. Hence, it should come as no suprise that the modern Mom is an early adopter of technology, active participator on digital social mediums and seeks out community with other Mom's digitally as well.
According to Neilsen, American moms use social media frequently, with nearly three out of four moms visiting Facebook during March 2012. When using social media, moms are 38 percent more likely to become a fan of or follow a brand online, and moms who blog are more than twice as likely to follow brands and celebrities compared to the online average. Moms also visit blogs more often, and are 27 percent more likely to visit Blogger and 26 percent more likely to visit Wordpress.com than the general online population. In fact about one in three bloggers are moms, and 52 percent of bloggers are parents with kids under 18 in their household.