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Welcome to the next generation of on-premises frothy beverage marketing. This glass, developed by ad agency BBDO in New York, is easily the most social beer glass we’ve seen. Activate that QR code and the glass checks you in to Foursquare, tweets about your pint and/or updates your Facebook status.
And in a nice branding twist, you have to use Guinness — or at least another very dark beer. If your beer is filled with an ordinary plebian beer (say PBR), you can't read the code :-)